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MAGnify: Vogue new venue for LeBron; Prominent, MAQ debut
Sunday, March 23, 2008
Vogue's April issue features Lebron James and Gisele Bundchen.

You can't throw a glance at a newsstand these days without your sights landing on an image of the 6-foot-9 LeBron James. That's the tall story. For the short-story long, there's the omnipresent Ryan Seacrest. The guy's about 5 feet, 8 inches, but he's pulled a one-man full-court press on the entertainment media.

James, the Cleveland Cavaliers' superstar, appears on the April cover of Vogue. He joins actors Richard Gere and George Clooney as the only men to make the coveted cover in the fashion magazine's 116-year history. Seacrest, meanwhile, is the face of Details magazine's 2008 "Mavericks" issue, touting 22 "enterprising risk-takers in media, technology, politics and entertainment."

There's a blogger (Markos Moulitsas Zuniga of Daily Kos), fashion designer (Stefano Pilati of Yves Saint Laurent), comedian (Amy Poehler of "SNL"), Web site founder (Kevin Rose of digg.com), multimedia exec (Vivi Zigler of NBC Digital Entertainment and New Media, plus moguls such as -- well, none quite like the 33-year-old Seacrest.

As Details tells it: "Since 2002, when Seacrest ... began hosting Fox's epically successful "American Idol," he has amassed a collection of contracts, hosting engagements and promotional deals that makes Donald Trump's plate-spinning seem prosaic."

Along with ABC's "New Year's Rockin' Eve" -- "an annual cash cow that Seacrest signed a long-term agreement to executive produce and cohost with his 20th-century analogue, Dick Clark" -- the mag goes on to list his top-rated L.A. morning radio program; his three-year, $21 million deal with the E! network (Ryan Seacrest Productions is housed at E!'s Hollywood headquarters), a deal to be a spokesperson for Crest and Scope ... you get the idea.

As Seacrest enjoys his moments in the spotlights, LeBron's long shadow is falling way beyond the basketball court, including hosting duties for "Saturday Night Live."

Add the title Vogue Cover Guy to King James' resume.

Wearing a tank top, shorts and sneakers from his own Nike clothing line, James appears to be shouting from the cover while throwing one arm around supermodel Gisele Bundchen, from a shoot by photographer Annie Leibovitz in Akron, James' hometown.

Vogue is featuring athletes and models in an annual issue devoted to size and shape. The 6-foot-9 James and 5-foot-11 Bundchen, girlfriend of New England QB Tom Brady, were a natural pairing, Vogue spokesman Patrick O'Connell said.

"Nobody says more about fashion size and shape than Gisele and LeBron. LeBron is an amazing star and athlete that has crossed over into a cultural phenomena." (The Associated Press contributed to this story.)

New on newsstands

• Entrepreneur Farrah Gray has a new route in his quest to "Get Real, Get Rich," as the title of his book says. The title of his magazine is Prominent, with issue No. 1 now on newsstands.

The afrocentric magazine features "The Prominent 40 List: The Most Influential Personalities of 2008," with features on Chris Brown, Rihanna, Tyler Perry, Bob Johnson and ... "The New Book 'Get Real, Get Rich,' With Dr. Farrah Gray."

The magazine is heavy on glossy pics of celebs until you get toward the back, on page 62 (right after a spread on Gray's ideal business plan). There you meet "One Good Teacher": Yaa Asantewa Nzingha, under the heading "Accomplished." There also are youngsters who are "Bound for Glory" and "Prominent Hero" Ollie McLean, a former model and designer who founded two schools for girls, one in New York City and the other in Ethiopia.

I found myself skipping to these radiant faces, like 16-year-old Lucki Word of Indiana, the CEO of Lucki Cheesecakes. I wished there was more than the small text block next to her picture.

Perhaps that's a small gripe. If readers are lured by celebs and then discover some unsung heroes, giving them a bit of prominence, then perhaps the magazine has done its job. (Sharon Eberson)

• The premiere issue of Men's Athletic Quarterly hit the stands with Dwayne "The Rock" Johnson flexing one giant, tattoo-covered bicep on the cover.

Is it a celebrity magazine? Competition for Men's Health? A sports and fitness manifesto?

A Q&A editorial answers some of these questions, such as:

"What separates MAQ from the rest of them? ... Seriously, how many magazines do you know that have The Rock, Denzel Washington, UFC fighters, extreme pro athletes, beautiful women, sick gear and a dwarf packed into one issue. Enough said!!!"

We'll ignore the three exclamation points while agreeing that those words do, indeed, say a lot about this 90-page publication. It's all over the place, and in most places, it doesn't take itself too seriously.

The somewhat serious: A short interview with Oscar-winning actor Washington, in which he talks about his happy marriage and the value of family. A few words about Christian Audigier's street-smart clothing line, SMET, with John Halladay. And The Rock's thoughtful ideas on women, exercise and priorities:

"Women have this wiring where they will put themselves last and put everybody else first. By the end of the day they're too tired to work out. They're a mom and they're working.

"You have to make time and exercise. With women, you should make it fun. Get a partner and go to the gym. Get an iPod. Take a class. Whatever is fun for you."

The not-so-serious: beautiful women "wrestling" and a little person serving as referee.

Enough said.

RIP Harp

Guthrie Inc., announced last week that it would discontinued publishing the music magazine Harp, effective immediately, the magazine's Web site said. The last issue sent to subscribers and newsstands was the March/April issue with Dave Grohl on the cover.

Founded in 2001, the magazine entered into a partnership with the owners of JazzTimes in 2003. The result was a rock and pop magazine that was respected in the music industry for its "candor, style and breadth of coverage."

Harp's Web site -- www.harpmagazine.com -- which included nearly all of the magazine's content, as well as daily news updates and contests and promotions for fans, was still up and running last week. But the announcement said there are no plans to continue publishing the magazine in digital form.

Entertainment editor Sharon Eberson can be reached at 412-263-1960 or seberson@post-gazette.com.
First published on March 23, 2008 at 12:00 am
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