The Super Bowl always brings promotions on televisions but the sales floor may see more customers playing deal or no deal than usual this year.

One recent survey found consumers planning to buy 3.9 million televisions this year in time for the Patriots-Giants match on Sunday, up more than 50 percent from last year.

That could be an opportunity for a retail industry coming off a tough holiday season that saw the slowest sales growth in five years. Even in a skittish economy, consumers may see developments such as flat screens, high definition and the approaching end of transmissions to analog TVs as justification to buy.

If, as they say, the price is right.

Merchants are turning up the volume. "We pledge to bring Super Bowl thrills to life in HD," said a Best Buy ad that guaranteed delivery in time for the big game. "See the big game in a big way ... with High Def!" suggested Office Depot's pitch.

Fliers distributed this weekend by Target, Sears, Circuit City, Wal-Mart and even DirecTV satellite television all led with pictures of televisions or images of football players and pre-game chatter about hundreds of dollars off and no-interest, long-term offers. Even some Aldi grocery store fliers were advertising televisions in advance of the big game.

That's pretty much the way the pundits called it. "After a lackluster holiday season, retailers will be courting consumers with their very best deals on electronics, furniture and even food in anticipation of the Super Bowl," predicted Mike Gatti, executive director of the Retail Advertising and Marketing Association, which sponsors the annual consumer poll by BIGresearch.

Despite the prediction for a surge in TV sales, the poll found just 4.1 percent of those interviewed were in the hunt for a television. The retail group expects 158 million people to tune in Sunday night.