The Internet has blurred lines before, but perhaps never as much as it did during a recent NCAA baseball playoff game between University of Louisville and Oklahoma State.
In this case, Brian Bennett, a reporter for the Louisville Courier-Journal, was ejected from an NCAA baseball playoff game for blogging. In the middle of the game, an NCAA representative approached Mr. Bennett, asked him to leave, and told him the NCAA was revoking his credentials.
There is no question about what Mr. Bennett did. From his seat in the ballpark, he posted 16 reports about events that happened during the game -- much the way a TV station might report about it. But Mr. Bennett did it on his blog, and NCAA policy states that blog entries aren't permitted between the first pitch and the final out.
So who's right?
Certainly, if the NCAA states a policy as a condition of issuing a media pass, the person should be willing to live within the bounds of the policy. But in this case, the policy is a bit silly. I suppose it is put in place to protect the media partners of the NCAA from losing viewers or listeners. Yet, I can't conceive of any true fan saying, "I'm not going to view [or listen to] the game because I can read about bits and pieces on my local newspaper's blog."
At least, one would think, that the NCAA would approach the reporter in a friendly manner and make sure that he was familiar with the policy before throwing him out on his ear. According to the Courier-Journal, the NCAA has gone in the other direction, demanding that the University of Louisville revoke Mr. Bennett's press credentials or put at risk any possibility of hosting future NCAA events.
I really don't get it. I can pull up ESPN.com almost any day and see pitch-by-pitch what's happening in any Major League Baseball game. I can turn my TV tuner to CNN, ESPN, Fox Sports, and other news and sports channels to follow almost any game -- professional and college -- in real time by keeping my eye on the ticker at the bottom of the screen.
Newsrooms at many media organizations have several TVs always on -- to monitor news or sports events, and allow reporters to give prompt updates -- and even show them along the bottom of the screen. These reach millions of people. Yet, the NCAA doesn't let a reporter post on a blog?
In 1977, I had the privilege of covering the Yankees-Dodgers World Series at Yankee Stadium. During and after the game, I (and many other media personnel) would record sound bites, and then go to the pay phone -- remember, this was before cell phones were in every pocket -- unscrew the plastic that covered the mouth-piece, and connect the output of my tape recorder to the microphone leads with alligator clips. Although crude by today's standards, I was able to get the same type of live reports to my radio station in New Haven, Conn., as Mr. Bennett recently posted to his blog. Major League Baseball didn't eject me or revoke my credentials. My actions were good for the game.
It wouldn't surprise me if the Louisville students respond by mass blogging during future games. Would the NCAA decide to empty the seats to enforce the no-blogging policy?
The Internet has blurred some things -- the lines between distributors and retailers -- the differences between legally sharing music and stealing. And now, it seems, the perspective of NCAA executives.