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Collectibles: Hottest Hot Wheels debut in July
Thursday, April 12, 2007

If you are into classics and are a Hot Wheels fan, you'll want to see some of the models in the company's 2007 lineup. The second series Hot Wheels Classics models, some 30 in all, will bring back memories of the very first Hot Wheels years ago, when they had those redline tires, flashy paint and slightly customized appearance for some versions.

Included in this series are the 1962 Chevy bubble Top, 1965 Corvette, 1969 Dodge Charger, 1965 Pontiac Bonneville, 1967 Pontiac GTO, Mustang Mach 1 (no year for this one) and the Plymouth Hemi Cuda.

All feature dazzling Spectraflame colors and have die-cast bodies and chassis. Some are convertible versions of hardtops made years ago.

With Hot Wheels' 40th anniversary coming up next year, "We're trying to get back to our brand's heritage and roots," said Matt Petersen, senior director of Hot Wheels marketing.

"I think there's a whole generation who grew up with Hot Wheels, thinking how cool they were back then and how cool and fun the toys are now. The simpler times of the muscle machines is something everybody is gravitating to these days.''

Hot Wheels officials had a wide choice of cars from the past to pick, and they selected the ones to bring back in an unusual way. "One of the guys on our team looked back at all the bulletin board on our Web site over the last 10 years to find out which cars the collectors had talked about the most," Mr. Petersen said. The team came up with a list called the Top Forty, which will be out in July.

Another popular venue for Hot Wheels Collectors of the classic lines is the Red Line Club. "These are models that you can get only through our hotwheelscollector.com Web site. We now have 25,000 members who pay $50 a year to become a member, and then they spend about $20 on each one of those cars," Mr. Petersen said.

One of the cars reviewed by the PG was a 1970 Chevelle Convertible. Done in a beautiful gold copper Spectraflame shade, it still has a lot of the classic detailing of the real car, with broad white stripes, insignia on the side of the hood scoop and "SS" markings on the side of the car.

Pricing varies , depending on where you choose to buy your products, but expect to pay perhaps $3 to $4 or less for each of these cars. For more information, go to hotwheels.com.

First published on April 11, 2007 at 4:46 pm
Don Hammonds can be reached at dhammonds@post-gazette.com or 412-263-1538.