Proenza Schouler is the latest big-name New York design label to create a limited-edition womenswear collection for the GO International line at Target stores.

	Among items in Proenza Schouler's collection for Target are this purple bubble-print buttondown and short-sleeve green "boy tee" layered over a long-sleeve striped tee with a denim skirt. Click photo for larger image.

The spring daywear and sportswear line, designed by award-winning duo Lazaro Hernandez and Jack McCollogh, includes colorful skirts, tops, jackets, dresses, pants, shorts, swimwear and outerwear. Prices range from $12.99 for tissue tanks in five colors to $139.99 for a cropped suede jacket in light khaki.

Obviously, the Target line is much more affordable than the ready-to-wear collections stitched up each spring and summer for Neiman Marcus, Nordstrom and other high-end department stores and boutiques around the world. Those retailers carry Proenza Schouler's pricey ready-to-wear, from a $765 belted linen pencil skirt to dresses that range from $1,300 to $2,200.

Luella Bartley, Tara Jarmon and Behnaz Sarafpour designed GO collections for Target last year. Messrs. Hernandez and McCollogh are the first men to take on the task. They met while studying design at Parsons in New York and won the Ecco Domani Foundation award for emerging designers in 2003 and the first CFDA-Vogue Fashion Fund award in 2004.

Saks gets fresh logo

As Madonna and Janet Jackson can attest, change often can generate new interest in an old thing.

Perhaps Saks Fifth Avenue executives are hoping that what works for aging entertainers can work for a venerable luxury retailer such as itself.

Saks unveiled a new logo last week, its seventh logo since 1940. It features the store's full name written in elegant white script on a black background. It looks like a negative of the one introduced in 1973 with black letters on a white background.

Between 1997 and this new one, the store's logo featured modern black block letters on a white background.

Boxes and bags also got a new design. The new logo was based on a square grid of 64 squares, and the new bags and boxes feature graphic black-and-white squares mixed and matched for a retro sort of look.

Fashion agenda

Now through Jan. 31: Shoe drive at Lucy, Allegheny River Boulevard, Oakmont, to benefit SOLES4SOULS, a nonprofit organization that aids needy people worldwide. Each donation of women's, men's or children's footwear receives a chance to win a $100 Lucy gift certificate.

Saturday: Makeup consultations with an international makeup artist from Trish McEvoy, 10 a.m. to 6 p.m., Saks Fifth Avenue, 513 Smithfield St., Downtown. Call 412-297-5349 for an appointment.

Sunday: Winter preliminaries of the 2007 Miss Pittsburgh Pageant, 3 p.m. at Holiday Inn, Mosside Boulevard, Monroeville. Admission is $20.

Jan. 26: "Celebrating Pittsburgh's Treasures" luncheon presented at 10 a.m. by The Women's Board of Pittsburgh at the Fox Chapel Golf Club features informal modeling of Macy's fashions and a cooking demonstration at 11 a.m. by Keith Coughenour of The Duquesne Club. Tickets are $60 at 412-963-0513. Proceeds benefit Girls Hope.

Feb. 17: "From the Heart" charity fashion show luncheon sponsored by Morninglory and Johnathan Michael's, 11 a.m. at the Four Points Sheraton in Greensburg. Tickets are $25 at 724-733-8998. Profits benefit the American Heart Association.