A month after the death of an anorexic model in Brazil, Italy's government and fashion industry has adopted a voluntary code aimed at promoting a more "generous" look for women.
Under the pact, Italy's highly competitive fashion industry agreed not to hire models younger than 16. The industry also promised to add larger sizes to their collections and require models to submit medical proof they do not suffer from eating disorders.
"There's a boundary between a thin girl and a sick one that is often trespassed," Youth Policy and Sports Minister Giovanna Melandri told a news conference in Rome. "Italy, with this manifesto, is committed to recognize this boundary and not trespass it."
The code, signed by Melandri and Mario Boselli, president of the Italian Fashion Chamber, called on the industry to encourage women to embrace "a healthy, sunny, generous, Mediterranean model of beauty." It will apply to stylists, model agencies, makeup artists and other fashion professionals.
The world of high fashion and modeling has long been criticized for encouraging women and girls to emulate skinny models.
Last month's death of the 21-year-old Brazilian model focused public concern on the problem.
Ana Carolina Reston, who had worked for several modeling agencies in China, Turkey, Mexico and Japan, died Nov. 14 at a hospital in Sao Paulo. The 5-foot-8 inch model weighed 88 pounds at the time of her death.
A new way to fight cellulite
They look like hypodermic needles, the kind you see physicians stabbing into the thighs of crazed patients to tranquilize them in psycho-thrillers.
But there are no needles in Clarins' new Body Shaping Supplement -- only gold-capped plastic pumps with a serum blend of botanicals formulated to fight cellulite and sponginess in problem areas.
Several beauty companies have launched creams in the past five years to address cellulite and to firm and smooth skin on the thighs and buttocks. But this is the first one formulated as a serum and that can be safely mixed with other anti-cellulite potions.
Among plant extracts in the product are Baccharis to inhibit development of fat tissue; cat's claw to eliminate fatty acids and slow down fat storage; geranium, caffeine and guarana to stimulate fat removal; and agrimony to increase blood circulation and promote elimination of toxins and excess water.
A box of two .84-ounce tubes is $74 at Saks Fifth Avenue. They come with specific instructions on how to apply the aromatic liquid and what not to mix it with, such as self-tanners and sunblock.