What's in a name? If you're Dave Price and you're being groomed as a possible successor to Bob Barker as host of "The Price Is Right," a lot more than homonymous serendipity.

"The Early Show" weatherman recently signed a new contract with CBS that also calls for him to do "entertainment-based projects," a CBS News spokeswoman told the New York Daily News last week.

And one of those "entertainment" projects may be "The Price Is Right."

In September, Price was trying out Barker's job in the Broadway offices of FremantleMedia (which distributes and produces the game show with CBS), according to a Manhattan man who answered a Craig's List post to be an audience member in a mock run-through.

"The Price Is Right" executive producer Howard Huntridge was there to put Price, whom the source described as "very personable," through his paces.

CBS spokesman Chris Ender said Wednesday it was too early to talk about potential successors to Barker.

Barker, who turns 83 in December, will step down in June after 35 years of calling out: "Come on down."

-- By Marisa Guthrie, New York Daily News