Fox Sports Network Pittsburgh is headed for the North Shore, and a NASCAR brand restaurant and entertainment venue could be on its tail.

FSN will move its Pittsburgh headquarters from 2 Allegheny Center to the new Del Monte Center building this fall, giving the North Shore a third major office tenant.

At the same time, The Cordish Co., a Baltimore developer working with the Steelers on an entertainment district near Heinz Field, is considering the North Shore for one of the NASCAR Sports Grille venues it's developing. The restaurants will feature cutting-edge video technology, interactive games, and an outdoor tailgating area with open-flame grill, all built around NASCAR.

"You start lining up names like the Steelers and NASCAR and it does get pretty exciting," said Reed Cordish, vice president of The Cordish Co.

With its move this fall, Fox Sports will become the third company with its headquarters between Heinz Field and PNC Park, following Equitable Resources and Del Monte Foods to the North Shore riverfront.

The network will occupy a 6,500-square-foot suite on the first floor of the Del Monte Center building for its studios and 12,000 square feet on the second floor for administrative, management and sales operations.

FSN Pittsburgh Vice President and General Manager Steve Tello said visitors to the North Shore will be able to watch the network's studio shows live from outside the building along with telecasts of Penguins and Pirates games.

The building is headquarters for Del Monte Foods. Developer Continental Real Estate Cos. also has lined up three new restaurants to occupy first floor space. Hyde Park Steakhouse will open in August, McFadden's Restaurant and Saloon in October and Calico Jacks Cantina in January.

Frank Kass, chairman of Continental, which has teamed with the Pirates and the Steelers to develop land between the stadiums, said he has been working for a year to bring FSN to the North Shore. He said it is a perfect match, given the proximity of PNC Park and Heinz Field.

"I think it's very important and having it there helps with the restaurants and all the dynamics of the North Shore," he said.

FSN expects to relocate this fall, but no firm date has been set just yet.

So far, Continental has leased 365,000 of the 400,000 square feet of available office space in the new buildings and 50,000 of the 70,000 square feet of available retail space.

Mr. Kass said Continental also has plans to begin another office building on the North Shore in January. It also is talking to two hotel chains about building an extended-stay hotel in the area.

The Steelers, meanwhile, are working with Cordish on Pittsburgh Live!, an entertainment district that will feature a covered amphitheater and restaurants, nightclubs and other amenities.

Cordish recently completed a deal with NASCAR to develop the restaurant and entertainment venues and will have exclusive rights to the NASCAR name. The first NASCAR Sports Grille will debut in Orlando in February 2007, with another expected to open in Myrtle Beach around the same time.

Other cities have yet to be determined, but Reed Cordish said Pittsburgh will "receive extremely strong consideration" for one of the venues.

NASCAR has a big fan base in Pittsburgh, and its local television ratings have been higher, on average, than those for the Pirates and Penguins in the past. Pennsylvania also has been one of the best states for ticket sales for NASCAR weekends.

"Pennsylvania in general is a strong state for NASCAR," Mr. Cordish said.