A few weeks ago, station managers at WCWB and WNPA said it was up in the air if they'd make any changes to their stations' call letters in the wake of the merging of The WB and UPN. Their responses were noncomittal.
Yesterday, WNPA station manager Rich Davis said Channel 19 will become WPCW on April 3 to reflect its status as Pittsburgh's CW affiliate. The CW network, the result of a merger between UPN and The WB, launches in September. WNPA will continue to brand itself as "UPN Pittsburgh" until then.
This week Broadcasting & Cable pointed out that Pittsburgh's WCWB includes both "WB" and "CW" among its call letters. After September it will carry neither network, aligning instead with Fox-owned My Network TV.
WCWB general manager Alan Frank said he had nothing to report on potential changes to Channel 22's call letters. (Rob Owen, Post-Gazette TV editor)
CW NAME STICKS
Is the name "CW" growing on you? We hope so, because it's not going anywhere.
"I swear!" an animated Leslie Moonves declared at a reception last week, with his right hand raised as if he were testifying in court. Then the CBS Corp. president and chief executive explained that his people took a poll and learned that young people are OK with this moniker. Industry veterans who have joked about the country-western or the Can't Work implications are a different matter. But those aren't Moonves' type anyway.
CBS Corp. and Warner Bros. Entertainment Inc. are chasing the 18-to-34-year-old market that UPN and WB vied for, and the young have spoken. Of the 800 TV-watching members of that demographic polled, 48 percent said they liked the sound of "CW" and would likely tune in to its programs, he said.
"People are talking about CW like it's a thing, like it's already happening," Moonves said. "It's part of the vernacular. I remember when I first heard Yahoo, I thought, 'What is that?' " (Maria Elena Fernandez, Los Angeles Times)
SERIES MAKE IT TO AOL
"Sisters," "Alice," "Pinky and the Brain" and "The Adventures of Brisco County Jr." can't be seen on DVD yet. But they can be seen on your Windows computer.
AOL launched its long-hyped In2TV service (television.aol.com/in2tv) yesterday, streaming full episodes of vintage TV series from its corporate sibling Warner Bros. studio over broadband connections. Ten episodes each of 30 different shows went up for this week's launch, totaling 300 choices, with 14,000 promised by year's end.
Commercials are part of the free-viewing bargain, but they're a fairly fast affair, each show preceded by 15-second spots of dancing potato chips or 30-second auto ads. Sorry, they can't be outsmarted -- fast-forward is disabled during the spots. At other times, rewind, pause and instant-access throughout the show's length make viewing convenient.
Video quality that's good in the page's small originating window declines markedly in full-screen mode. But it's tolerable enough to watch from across the room in order to get your fix of not-on-DVD oldies like "Eight Is Enough" or "Falcon Crest." DVD remains a much higher-quality option for released titles like "Lois & Clark," "Babylon 5," "Kung Fu," "La Femme Nikita" and "Wonder Woman."
Quick shots are available, too. A "retro runway" video looks back at the fashions of the '70s, and there's karaoke to the "Wonder Woman" theme song. Even Mac users, who can't watch the shows themselves (that requires Windows with its digital rights management features), can play games at In2TV to test their tube IQ. (Diane Werts, Newsday)
MORE 'OFFICE' ON THE WEB
Just like in real life, some of the cast from "The Office" won't get a whole lot of time off this summer.
NBC is planning to shoot 10 online-only "webisodes" of its critically acclaimed comedy to air during the offseason. The new material will bring some of the show's supporting players front and center as the Dunder Mifflin accounting staff searches for a stash of cash that's gone missing from the Scranton office.
Angela (Angela Kinsey), Kevin (Brian Baumgartner) and Oscar (Oscar Nunez) will lead the search for the missing money, with no one above suspicion. The Web episodes will also feature regulars Rainn Wilson, Melora Hardin, Phyllis Smith, Leslie David Baker, Kate Flannigan and David Denman.
A debut date for the online episodes, which will stream at NBC.com, hasn't been set. (Zap2it.com)