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Georgia in race for hall of fame
Friday, February 03, 2006

ATLANTA -- Georgia lawmakers and state officials are quickly putting together a $27 million Valentine's Day goody bag for the proposed Atlanta NASCAR hall of fame.

House Speaker Glenn Richardson (R-Hiram) and other legislators introduced a bill this week exempting the hall of fame from taxes on construction materials, saving the car racing attraction effort about $6.4 million.

Legislators and state officials also plan to earmark a $3 million state grant for the hall of fame in this year's budget and float the project an $18 million loan from a special economic development bond kitty the General Assembly set up last year.

The incentive package is Georgia's part of a three-pronged effort to build a $92 million NASCAR hall of fame near Centennial Olympic Park in Atlanta.

The hall of fame would only create about 116 jobs, according to state estimates, but state officials guess it would create hundreds of indirect jobs and bring in as much as $36 million in state tax revenue in a 10-year period.

Hall of fame boosters plan to cover the rest of the hall of fame tab with bank loans of about $30 million and corporate support totaling another $30 million. The city of Atlanta also would kick in $5 million as a special incentive for building downtown.

In all, NASCAR could enjoy $32.4 million in government incentives.

This week's moves were the first by Georgia lawmakers to put a shoulder behind the push for a hall of fame. Legislators in other states have weighed in to pump up competing bids from Charlotte, N.C., and Daytona Beach, Fla., NASCAR's birthplace.

North Carolina lawmakers agreed in May to let Charlotte raise its hotel/motel tax, which will fund almost all of Charlotte's $137.5 million plan to build a hall of fame and expand the city's convention center.

Florida's Legislature in December approved a special license plate that could raise as much as $30 million over 30 years for Daytona's proposed $110 million hall of fame.

Richardson said getting NASCAR's hall of fame would be a boon for Georgia.

"I want to do everything possible to encourage NASCAR to locate in Atlanta, Ga. I think it would be great for jobs, great for the economy and great for the people of the state," he said.

In January, Atlanta survived NASCAR's first cut when the company behind the popular sport took two cities, Kansas City, Kan., and Richmond, out of the running.

Racing officials have said they want to pick a winning city by the end of March.

The bulk of Georgia's NASCAR commitment will come out of a $50 million pool of pre-authorized bond money lawmakers created last year to give the Department of Economic Development wide new powers to jump-start projects, often with little opportunity for public comment.

In 2004, the General Assembly also gave the department the authority to buy land, a power traditionally reserved for the Department of Transportation and other agencies that need real estate for their operations.

The state's development team in October pledged $7.6 million of the $50 million bond account to buy land in Bartow County for Toyo Tire & Rubber Co., a Japanese tire maker.

The Economic Development department recently asked the Georgia State Financing and Investment Commission, a state body that approves bond sales, to free up the remaining $42 million. Some of that money would go to NASCAR, the rest to other proposed projects.

First published on February 3, 2006 at 12:00 am
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