The spring 2005 Arbitron book painted a kind of business-as-usual picture of the local radio market.
Things settled back into a familiar pattern, following the winter 2005 book's upset, in which longtime top dog news/talk KDKA-AM was tied for total listeners with first place with longtime runner-up rock station WDVE-FM. This time, they returned to their respective ranks.
Most of the competition held on to their places, although many showed small declines in listeners. The exceptions: country station WDSY-FM, which has been a steady No. 3 for more than a year but gained some listeners compared to spring 2004; WKST-FM, which moved to sixth place from eighth a year ago, gaining a full rating share point; and WAMO-FM, which rebounded into ninth place, up from 13th place a year ago.
WJAS-AM dropped to 10th place, down from a fourth-place tie a year ago.
In morning drive, the status quo also ruled, with KDKA followed by WDVE and talk station WPGB-FM. It's been a year since rock station WRKZ-FM picked up Howard Stern, and see how well that paid off: The station was in fourth place, up from 10th last year. WSHH-FM picked up steam in morning drive, moving to sixth place from eighth a year ago, as did WAMO, moving back into the top 10 at 10th place: it was tied for 14th a year ago.
Among 25- to 54-year-olds, the top 10 stations were: WDVE, WDSY, WZPT-FM, WPGB, WWSW-FM , WSHH, WLTJ-FM, WRKZ, KDKA and WKST. The top five morning shows were: WDVE, WRKZ, WPGB, WDSY and WZPT.
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Radio Ratings: Among listeners 12 and over, Monday through Sunday, 6 a.m. to midnight: |
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|
|
|
AQH share |
Cume |
|
1 |
.KDKA |
9.1 |
387,500 |
|
2. |
WDVE |
7.5 |
355,500 |
|
3 |
.WDSY |
7.3 |
326,500 |
|
4 |
.WWSW |
5.8 |
299,600 |
|
5 |
.WSHH |
5.4 |
272,000 |
|
6 |
.WKST |
5.3 |
312,400 |
|
7 |
.WPGB |
5.2 |
171,900 |
|
8 |
.WZPT |
4.4 |
250,300 |
|
9 |
.WAMO |
4.2 |
188,400 |
|
10 |
.WJAS |
3.7 |
135,200 |
|
|
|
AQH share |
Cume |
|
1 |
.KDKA |
10.1 |
446,800 |
|
2 |
.WDVE |
8.1 |
374,900 |
|
3 |
.WDSY |
6.8 |
318,300 |
|
4 |
.WJAS |
5.9 (t) |
170,700 |
|
4 |
.WWSW |
5.9 (t) |
289,400 |
|
6 |
.WSHH |
5.1 |
270,400 |
|
7 |
.WZPT |
5.0 |
249,900 |
|
8 |
.WKST |
4.3 |
312,700 |
|
9 |
.WPGB |
4.2 |
149,900 |
|
10 |
.WXDX |
4.0 |
227,700 |
|
|
|
AQH share |
Cume |
|
1 |
.KDKA |
12.7 |
236,300 |
|
2 |
.WDVE |
7.6 |
184,100 |
|
3 |
.WPGB |
7.1 |
110,400 |
|
4 |
.WRKZ |
6.3 |
120,900 |
|
5 |
.WDSY |
6.0 |
169,100 |
|
6 |
.WSHH |
5.1 |
126,400 |
|
7 |
.WWSW |
4.9 |
142,900 |
|
8 |
.WZPT |
4.1 |
122,800 |
|
9 |
.WKST |
3.9 |
146,800 |
|
10 |
.WAMO |
3.8 |
96,500 |
|
|
|
AQH share |
Cume |
|
1 |
.KDKA |
14.0 |
248,700 |
|
2 |
.WDVE |
9.6 |
196,300 |
|
3 |
.WPGB |
6.5 |
106,000 |
|
4 |
.WDSY |
5.9 |
164,600 |
|
5 |
.WJAS |
5.4 |
97,600 |
|
6 |
.WWSW |
5.2 |
133,500 |
|
7 |
.WZPT |
4.8 |
124,300 |
|
8 |
.WSHH |
4.7 |
127,500 |
|
9 |
.WKST |
3.6 |
147,400 |
|
10 |
.WBZZ |
3.4 |
125,900 |