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Spring '05 radio rankings more typical than winter's
Tuesday, July 26, 2005

The spring 2005 Arbitron book painted a kind of business-as-usual picture of the local radio market.

Things settled back into a familiar pattern, following the winter 2005 book's upset, in which longtime top dog news/talk KDKA-AM was tied for total listeners with first place with longtime runner-up rock station WDVE-FM. This time, they returned to their respective ranks.

Most of the competition held on to their places, although many showed small declines in listeners. The exceptions: country station WDSY-FM, which has been a steady No. 3 for more than a year but gained some listeners compared to spring 2004; WKST-FM, which moved to sixth place from eighth a year ago, gaining a full rating share point; and WAMO-FM, which rebounded into ninth place, up from 13th place a year ago.

WJAS-AM dropped to 10th place, down from a fourth-place tie a year ago.

In morning drive, the status quo also ruled, with KDKA followed by WDVE and talk station WPGB-FM. It's been a year since rock station WRKZ-FM picked up Howard Stern, and see how well that paid off: The station was in fourth place, up from 10th last year. WSHH-FM picked up steam in morning drive, moving to sixth place from eighth a year ago, as did WAMO, moving back into the top 10 at 10th place: it was tied for 14th a year ago.

Among 25- to 54-year-olds, the top 10 stations were: WDVE, WDSY, WZPT-FM, WPGB, WWSW-FM , WSHH, WLTJ-FM, WRKZ, KDKA and WKST. The top five morning shows were: WDVE, WRKZ, WPGB, WDSY and WZPT.

Radio Ratings: Among listeners 12 and over, Monday through Sunday, 6 a.m. to midnight:

 

 

AQH share

 Cume

1

.KDKA

9.1

387,500

2.

WDVE

7.5

 355,500

3

.WDSY

7.3

326,500

4

.WWSW

5.8

299,600

5

.WSHH

5.4

272,000

6

.WKST

5.3

312,400

7

.WPGB

5.2

171,900

8

.WZPT

4.4

250,300

9

.WAMO

4.2

188,400

10

.WJAS

3.7

135,200

 

 

AQH share

 Cume

1

.KDKA

10.1

446,800

2

.WDVE

8.1

374,900

3

.WDSY

6.8

318,300

4

.WJAS

5.9 (t)

170,700

4

.WWSW

5.9 (t)

289,400

6

.WSHH

5.1

270,400

7

.WZPT

5.0

249,900

8

.WKST

4.3

312,700

9

.WPGB

4.2

149,900

10

.WXDX

4.0

227,700

 

 

AQH share

 Cume

1

.KDKA

12.7

236,300

2

.WDVE

7.6

184,100

3

.WPGB

7.1

110,400

4

.WRKZ

6.3

120,900

5

.WDSY

6.0

169,100

6

.WSHH

5.1

126,400

7

.WWSW

4.9

142,900

8

.WZPT

4.1

122,800

9

.WKST

3.9

146,800

10

.WAMO

3.8

96,500

 

 

AQH share

 Cume

1

.KDKA

14.0

248,700

2

.WDVE

9.6

196,300

3

.WPGB

6.5

106,000

4

.WDSY

5.9

164,600

5

.WJAS

5.4

97,600

6

.WWSW

5.2

133,500

7

.WZPT

4.8

124,300

8

.WSHH

4.7

127,500

9

.WKST

3.6

147,400

10

.WBZZ

3.4

125,900

First published on July 26, 2005 at 12:00 am
Adrian McCoy can be reached at amccoy@post-gazette.com.
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