Look out US Airways, you have a new competition at Pittsburgh International Airport: Hooters Air.

The airline, affiliated with the Hooters restaurant chain, will launch service from Pittsburgh to Myrtle Beach, S.C., with one departure a day, four days a week, starting Feb. 10.

In announcing the new service, the Allegheny County Airport Authority billed Hooters Air as a low-cost carrier, and the airline certainly is nontraditional in its approach. It advertises "two Hooters girls on every flight" and a "great experience that enlivens the senses and puts the fun back into flying."

Fares to Myrtle Beach, the vacation and golfing mecca that also serves as Hooters Air headquarters, will start at $99 one way. The airline also serves Atlanta; Baltimore; Columbus, Ohio; Fort Myers, Fla.; Gary, Ind.; Newark, N.J.; and Nassau, Bahamas.

"Hooters Air is an airline that is growing, and it is offering its service at a limited number of airports. We are very happy they have chosen us to begin service to Myrtle Beach, which is a very popular destination for our community. We look forward to expanded service in the future," Airport Authority Executive Director Kent George said.

The Airport Authority has been talking to Hooters Air executives for a couple of years about starting service in Pittsburgh.

Those talks heated up about six months ago when the airline decided it wanted to move into Pennsylvania.

"We are very excited to begin service to the Pittsburgh region and bring nonstop jet service to Myrtle Beach," Hooters Air President Mark Peterson said in a statement. "This is a great market for Hooters Air, and our customers enjoy the convenience of a quick nonstop trip to golf and the beach."

George said the announcement of the service had been greeted with enthusiasm, which he attributed to Myrtle Beach being "a desired location for golfers in our community."

Reservations can be made at www.hootersair.com or by calling 1-888-359-4668. The airline flies Boeing 737s and 757s.

Although bankrupt US Airways has dramatically slashed flights and eliminated its hub in Pittsburgh, it is still the region's dominant carrier. But George said there might be more competition coming, possibly from Southwest, Frontier, JetBlue or Spirit.

He said he had been talking to all four about starting service here and expected to get commitments from one or two within the next year.

"Besides that, it's the same old story. I think the carriers are waiting to see what US Airways is going to do," he said, alluding to whether the airline makes it out of bankruptcy.

Hooters Air joins AirTran, America West, Independence Air, ATA and USA 3000 as low-cost carriers operating out of Pittsburgh.