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Stern lifts WBZZ in ratings
Friday, October 22, 2004

The summer 2004 Arbitron ratings were released yesterday, and except for stations that made changes in personnel or format, the status quo ruled for the most part.

WRKZ-FM (formerly WBZZ), which changed to a rock format and picked up syndicated Howard Stern this summer, went from ninth place in summer 2003 to third place this time around in morning drive.

WPGB-FM, which switched to all talk earlier this year, was in sixth place among total listeners (compared to 14th place a year ago), and fourth place in morning drive.

Among 25 to 54-year-olds, the top 10 stations were: WDVE, WDSY, WZPT, WWSW, WPGB, WRKZ, WLTJ, WSHH, WKST and WAMO. For this age group, the top five morning drive choices were: WDVE, WRKZ, WPGB, WDSY and WWSW.

First published on October 22, 2004 at 12:00 am