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Campbell's honors Warhol on soup cans
Saturday, April 17, 2004


Limited edition Campbell's Tomato Soup cans outfitted in brightly colored Andy Warhol-inspired labels were created to honor the pop artist from Pittsburgh.
Click photo for larger image.
If you have a couple of million to spare, you might be able to pick up an original signed edition by Andy Warhol.

But if your money is kinda funny, you might have to make do with the four-pack of Campbell's Tomato Soup cans outfitted in brightly colored Warhol-inspired labels.

Starting tomorrow, these limited-edition designs will be available at participating Giant Eagle stores in the Pittsburgh region. The four-pack, which sells for $2, will contain at least two colorful labels based on the combinations that Warhol created in his silk-screens: green and red, pink and orange, aqua and indigo or gold and yellow. A copy of Warhol's signature appears on each can and on the shrink wrap.

"We do a lot of licensing with the Warhol Foundation, and we have done things in the spirit of Andy Warhol in the past, so this is just a way of furthering something we've been doing for a number of years," said Juli Mandel Sloves, Campbell's spokeswoman.

Where else could Campbell's even think of launching such mini works of art except in the hometown of the man who put the pop in pop art and gave us the much overused quote about fame and time limits?

Warhol ensured his never-ending claim to fame by adding his artistic flair to some of the 20th century's most popular icons, such as Marilyn Monroe, Elizabeth Taylor and the red-and-white Campbell's Soup can, which he did in 1962. The colorful silk screen prints of the cans weren't done until the 1980s.

Tom Sokolowski, director of The Warhol Museum on the North Side, said Campbell's, which sent a cease-and-desist letter to Warhol 40 years ago over his soup can images, has now warmed to the artist's vision.

"The collision and mixture of art and commerce," Sokolowski said, "has come full circle."

First published on April 17, 2004 at 12:00 am
Monica Haynes can be reached at mhaynes@post-gazette.com or 412-263-1660.
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