Pa.: No budget yet, but we do have a new tourism slogan
March 8, 2016 4:33 PM
Pennsylvania is a place to pursue one's happiness, according to the state's new tourism slogan. And what better place for tourists to start than Pittsburgh?
By Nick Vadala / The Philadelphia Inquirer
Pennsylvania might not have a state budget, but thankfully, it does have a new state tourism slogan and logo:
The Pennsylvania Tourism Office is now encouraging travelers to visit with the slogan “Pennsylvania. Pursue Your Happiness," a bow to the iconic phrase from the Declaration of Independence. And perhaps it was the pursuit of happiness that inspired the office to unveil the new slogan and logo at a winery in Somerset County.
Previously, the state’s slogan was the less actionable “The State of Independence.” That phrase officially became Pennsylvania’s slogan following a 2004 contest that received some 22,000 submissions. Prior to that, it used various lines, like “You’ve Got a Friend in Pennsylvania” and “America Starts Here.”
The tourism office will promote the new slogan through the #PATravelHappy hashtag, as well as its travel guide, Happy Travel, and re-named e-newsletter, Happy Thoughts. From that perspective, we are, it seems, a land of positivity despite the enduring state budget deadlock.
According to the state tourism office, tourism is a $40 billion industry in Pennsylvania. More information about the state’s slogan change is available here.