BALTIMORE -- Rob Manfred was elected baseball's 10th commissioner Thursday, winning a three-man race to succeed Bud Selig and given a mandate by the tradition-bound sport to recapture young fans and speed up play in an era that has seen competition increase and attention spans shrink.
The 55-year-old Manfred, who has worked for Major League Baseball in roles with ever-increasing authority since 1998, will take over from the 80-year-old Selig Jan. 25. It's a generational change much like the NBA undertook when Adam Silver, then 51, replaced 71-year-old David Stern as commissioner in February. And like Silver, Manfred was the pick his boss wanted.
Manfred beat out Boston Red Sox chairman Tom Werner in the first contested vote for a new commissioner in 46 years. The third candidate, MLB executive vice president of business Tim Brosnan, withdrew just before the start of balloting.
"I am tremendously honored by the confidence that the owners showed in me," Manfred said. "I have very big shoes to fill."
Selig has led baseball since September 1992, first as chairman of the sport's executive council after Fay Vincent's forced resignation, and as commissioner since July 1998. After announcing his intention to retire many times only to change his mind, he said in September he really, truly planned to depart in January 2015.
One baseball executive who attended the meeting, speaking on condition of anonymity because details of the 41/2-hour session were not to be divulged, said Manfred was elected on approximately the sixth ballot. The initial vote was 20-10 for Manfred, three short of the required three-quarters majority.
"What I said to the owners when I came down after the vote is that I didn't really want to even think about who was on what side of what issue at points in the process," Manfred said. "And that my commitment to the owners was that I would work extremely hard day in and day out to convince all 30 of them that they had made a great decision."
White Sox owner Jerry Reinsdorf and Toronto president Paul Beeston spoke out strongly against Manfred, according to the source. Angels owner Arte Moreno joined Reinsdorf in leading Werner's support.
"While Rob may not have been my initial choice for commissioner, the conclusion of a very good process was to name Rob as the person best positioned to help baseball endure and grow even stronger for the next generation of fans," Reinsdorf said.
"[The] decision was reached by 30 owners voting separately but speaking, in the end, with one voice."
Werner, who made his career as a television executive, was preferred by those who wanted an owner to follow Selig, who was the longtime head of the Milwaukee Brewers.
"I think the last two days have been productive because we've been able to share a number of ideas about the game and how to improve it and modernize it," Werner said.
"I think that Rob agrees with many of the ideas that I espoused, and I am very confident that we are going to see some things, such as improved pace of play."
Brosnan quit the race when it became apparent he likely had one vote: Cincinnati. "I cared too much about the game and really wanted the process to be as efficient as it could be," he said.
Manfred started with baseball in the late 1980s as an outside counsel in labor negotiations and was hired by Selig as executive vice president for labor relations and human resources in 1998.
He received an expanded role of executive vice president of economics and league affairs in 2012 and in September was promoted to chief operating officer, becoming the likely heir apparent.
Manfred helped lead negotiations for baseball's past three labor contracts and the first joint drug agreement that was instituted in 2002, a program that has been strengthened repeatedly.
While average attendance of about 30,500 is not far below the record of 32,785 set in 2007 before the recession, national television ratings for the World Series have dropped by more than 50 percent under Selig -- partly because of fractured viewing caused by the vast increase in available networks.
"There is no doubt in my mind he has the training, the temperament, the experience to be a very successful commissioner," Selig said. "And I have justifiably very high expectations."Major League Baseball - Bud Selig - Tom Werner