Eric Barron, the Penn State University president, will be writing his own blog, titled "Digging Deeper," according to the university.
By Bill Schackner / Pittsburgh Post-Gazette
Call him Penn State University's blogger-in-chief.
The university announced today that president Eric Barron, Penn State's 18th chief executive, will be the first to have his own blog.
His foray into the blogosphere, as Penn State called it, will have a title: "Digging Deeper." Slated to debut Jan. 12, it reflects Mr. Barron's background as a geologist and researcher and what the university said will be his desire to "delve deeply into issues affecting the university, nation and world."
An announcement by Penn State did not say if the school will post online the comments Mr. Barron gets from readers. If the university chooses to do so, "Digging Deeper" potentially gives the public another and more immediate way to interact with the head of the state's largest university with 97,000 students and two dozen locations across the Commonwealth.
Penn State said it expects to promote the blog on its web site and other platforms including social media.
In a statement that accompanied the announcement, Mr. Barron made it clear that he hopes to highlight the university's positive contributions.
"I want readers to see what I see on a regular basis," he wrote. "I think a blog is exactly the platform I need to better tell the Penn State story.”
Penn State said Mr. Barron joins a growing number of higher education leaders using social media in their official duties, citing an annual survey by mStoner, Huron Education and the Council for Advancement and Support of Education. The survey found that 46 percent use social media, with 14 percent who are writing blogs.
Mr. Barron said the several monthly blogs "will be an outlet for me to roll up my sleeves and offer a deeper view of what's happening at Penn State and beyond."
Bill Schackner: firstname.lastname@example.org, 412-263-1977 and on Twitter: @BschacknerPG.
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