The Beaver County Chamber of Commerce has launched a new logo and tagline that can be seen on the organization's website, Facebook page, news releases and correspondence.
The blue and green emblem comprises four images "built around geographic images of Beaver County," says the news release. The images are grouped to form a map of Beaver County that "represent Opportunity, Partnership, Growth and Progress." Together, the four maps form a large "B."
The graphic was designed by Levy MG, a company whose website says it specializes in "industrial marketing strategy." The Pittsburgh-based company is a member of the Beaver County Chamber of Commerce. The new tagline is: Business@Work. Partners in Progress. The graphic and slogan were launched Oct. 1. "We've had some good reaction," said Erica Loftus, president of the chamber. Reactions have come from Twitter, in emails and other sources she said.
"The objective of the logo image was to develop a fresh, modern design supportive of the organization's strategic plan, adopted in January 2012," the news release says. "We also wanted to develop a tagline that concisely communicated our renewed dedication to growth and opportunity. Following a three-month review and revision process, we believe that our new logo and tagline design will sustain us for the next decade."
The new slogan "succinctly communicates the Chamber's principal mission and one of the intrinsic, unyielding attributes of Beaver County residents. Our legacy is that of hard-working individuals and business investment, forged together through collaboration and partnership," the release says. "With a renewed focus, the Chamber will honor that legacy in the years ahead."
Businesses and leaders are very optimistic about the future, Ms. Loftus said. "We see change coming down the pike."
Everyone is waiting to hear the decision of Royal Dutch Shell, she noted. The company is deciding whether to build an ethane cracker in Beaver County. The company has been taking bids from oil and gas companies in the Marcellus and Utica shales to see how much ethane would be available.
Linda Wilson Fuoco: email@example.com or 412-722-0087. First Published October 17, 2013 12:56 AM