Efforts to market the Seneca Valley Academy of Choice, the school district's cyber and performing arts school, through television advertisements are paying off.
Linda Andreassi, district director of communication, told school board members at tonight's meeting that they have seen an increased number of visitors to the district web site about the school during periods when the television ads are airing.
Ms. Andreassi could not say if that interest has translated into more students in the Academy of Choice programs, but she said the district has seen fewer pupils leaving the district for other cyber and charter schools this year.
Seneca Valley started its own cyber program in 2007 in an effort to retain some of the students who were leaving the district for other online and charter schools. The district loses thousands of dollars in state subsidies when pupils enroll in programs outside the school district.
Seneca Valley launched its television marketing plan earlier this year and has about three or four months left on the campaign, Ms. Andreassi said.
Laure Cioffi, freelance writer: firstname.lastname@example.org