Seneca Valley is entering into the school apparel market with a nationally recognized licensing company.
School board members on Monday approved a licensing agreement with Michigan-based Licensing Resource Group, also known as LRG.
"I think it protects our district, but also increases our visibility," said Heather Lewis, district athletic director.
She said LRG has agreements with Under Armour and Dick's Sporting Goods to manufacture and sell apparel with the Seneca Valley name.
She said there is the potential for Nike to manufacture Seneca Valley gear, too.
Ms. Lewis noted that the apparel will be sold in the new Dick's Sporting Goods superstore opening later this month in Cranberry. Other retailers may carry it too, she said.
Under the one-year agreement the district will receive a 50 percent royalty fee from LRG.
There is no estimate of how much money the district could get from the deal.
Superintendent Tracy Vitale said profit will likely go to defray rising costs in the district. Depending on the amount, it could be used for sports or general fund costs, she said.
The new Seneca Valley apparel should be available by the holidays.
Ms. Lewis said it's unlikely to effect the current school apparel web site or any fund raisers done by boosters or school clubs because the products will be completely different.
Laure Cioffi, freelance writer: email@example.com.