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Arbitron radio ratings show Stern, '70s-'80s music gaining fans here
Wednesday, July 22, 1998 By Adrian McCoy, Post-Gazette Staff Writer
If the spring Arbitron ratings are any indication, two kinds of disparate radio are growing on Pittsburgh listeners - the music of the '70s and '80s and Howard Stern.
In the 25- to 54-year age group, the top 10 stations were WDVE-FM, WWSW-FM/AM, WZPT-FM, WDSY-FM, WBZZ-FM, KDKA-AM, WLTJ-FM, WXDX-FM, WSHH-FM and WJJJ-FM.
The top five morning shows among 25- to 54-year-olds: WDVE, WXDX, KDKA, WBZZ and WWSW.
The big winner in morning drive is WXDX's Stern, who's now No. 2 among 25- to 54-year-olds, edging out former second place WBZZ and third place KDKA in the spring '97 ratings - although still well behind sister station WDVE's Scott Paulsen and Jim Krenn. In the overall ratings, the Stern show moved into the No. 3 spot behind KDKA's John Cigna and WDVE, up from fifth place last year.
The people at all-'70s and '80s WZPT certainly had something to be happy about. The station moved to a comfortable No. 3 among listeners in the key 25- to 54-year-old group, with a gain of two rating points and a move up from sixth place last year. The same pattern holds true in morning drive for this age group - another two-point gain and a move into seventh place. In the overall ratings, WZPT went from 12th place to tie at ninth with WLTJ. It picked up some listeners in morning drive, too, moving into the top 10.
Oldies WWSW picked up more 25- to 54-year-old listeners and went from fourth to second place in that demographic, beating out WBZZ and WDSY, who lost some ground this time around. Although they remain in the top five, WBZZ and WDSY's listenership declined compared to spring '97 - both overall and among 25- to 54-year-olds.
Sports/talk WTAE-AM dropped more than 2 rating points and went from 11th place to 17th in the overall ratings.
Stations that gained some new listener support in the overall ratings include WJAS-AM and WAMO-FM. WLTJ's morning show picked some listeners and moved to eighth place from a 10th place tie last year.
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