Gaming industry aims to help kids

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Gaming industry officials have thrown their hats in the ring in the ongoing national conversation of children being left in cars.

The American Gaming Association, which boasts casino and gaming giants such as Caesars Entertainment and MGM Resorts International, said this week it is partnering with child safety advocacy organization Kids and Cars in hopes of preventing further hot-car deaths in children. 

“We have seen instances of kids being left in cars, at shopping malls theaters, gas stations and sometimes at casinos, too,” Chris Moyer, American Gaming director of media relations said. “It’s just a no-brainer to do whatever we can to lead the way as an industry to prevent leaving kids in cars.”

As far as measuring success, Mr. Moyer said, the goal is to raise awareness and prevent this sort of instance from happening not just at a casino, but anywhere. In doing so, the partnership will also aim to strengthen security measures and educate personnel at gaming facilities.

Janette Fennell, president and founder of Kids and Cars, said the casino group reached out to her organization and expressed genuine concern. Ms. Fennell’s group is helping the association to understand the various policies and practices that are at the center of the work Kids and Cars does.

“We hope it’ll be an impetus for other industries,” she said.

Michael Majchrowicz: or on Twitter @mjmajchrowicz.

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