Target is hoping to build on its earlier successes with designer lines by offering some new collections.
The Peter Pilotto capsule collection for spring and summer rolled out last week at most brick-and-mortar locations and at www.target.com. An assortment of apparel and accessories also will be for sale at online luxury site NET-A-PORTER.com.
The Peter Pilotto brand hails from London and is designed by Peter Pilotto and Christopher De Vos. Collections are known for rich colors and innovative textured prints and dot the closets of celebrities, including actresses Emma Watson and Cate Blanchett.
For Target, the pair has come up with eye-catching women's wear, swimwear and accessories with feminine florals and interesting geometric digital prints. (Press got a sneak peek last month at a party in New York City and gushed about the collection on social media.) Apparel and swimwear will run from $14.99-$79.99, and accessories will retail for $16.99-$39.99.
Also this month Target will start stocking higher-end skincare offerings by labels such as Laneige, MD Complete, Vichy and La Roche-Posay. Many of these brands might be unfamiliar to shoppers -- and will come at a higher cost. But given the store's success with other designer lines (remember Missoni madness circa 2011?), there could be hope for the hyped-up skin selections.
Sara Bauknecht: email@example.com.