Stylebook: Fashion designers line up with Super Bowl helmet auction

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You don't have to be a sports fan to get excited about the Super Bowl on Feb. 2, thanks to a collaboration among the Council of Fashion Designers of America, Bloomingdale's and the NFL.

Forty-eight Super Bowl XLVIII helmets styled by some of the fashion industry's top designers will be unveiled Wednesday at Bloomingdale's on Manhattan's East Side. They will be auctioned off to benefit the NFL Foundation, a nonprofit that supports youth and high school football programs, community health initiatives and other safety efforts.

"This is the first time that the Super Bowl will be held in the New York region, and we couldn't think of a better way to celebrate than by joining Bloomingdale's and the NFL in merging fashion and sports with the creation of these unique helmets," council CEO Steven Kolb said in a statement.

A fur-trimmed helmet by Dennis Basso, a rose-budded one by Betsey Johnson and an animal-print offering from Diane von Furstenberg are some of the styles that will be on the auction block. Place your bid Wednesday through Feb. 4 at The minimum allowed for each helmet will be $248, in honor of the 48th Super Bowl.

Pittsburgh fashion and beauty front ...

Cavanaugh 30th annual bridal show: Get a jump-start on planning for the big day by meeting with some of the 100-plus wedding professionals that will be on hand this weekend at the Wyndham Grand Pittsburgh, Downtown. Enjoy a fashion show, giveaways and more.

It's 11 a.m.-4 p.m. Saturday and Sunday. Purchase discount tickets at

"Signing With the Stars" Pittsburgh Penguins event at The Mall at Robinson: See some of your favorite Penguins and support local charities at a signing event Saturday at the Grand Court, lower level between Starbucks and J.C. Penney. Players expected to be on hand include Craig Adams and Deryk Engelland (1:30-2:30 p.m.), Evgeni Malkin (2:30-4 p.m.), Joe Vitale and Robert Bortuzzo (4-5 p.m.) and James Neal and former player Phil Bourque (5-6:30 p.m.). A VIP event with Mr. Neal will be 4:30-5 p.m., when ticketholders can have their photo taken with him and receive a signed poster.

Tickets range from $20 to $125 at Proceeds will benefit Stage Right! School for Performing Arts of Greensburg and the Boys & Girls Club of Western Pennsylvania. "Signing With the Stars" is part of a silent auction featuring Pittsburgh sports and celebrity memorabilia that will be at the mall Friday through Sunday.


Local beauty product entrepreneur launches "12 Months of Giving" campaign: Nicole Manns of Penn Hills, creator of Nikki's Magic Wand cosmetics tool, will amp up her young company's altruistic endeavors by committing to donating money and/or time each month to a different charity. People who purchase the tool, which can be used to help get makeup out of hard-to-reach corners of lip gloss tubes and serum bottles, also can make a donation to the month's charity. This month, Ms. Manns will support Project Linus, which provides blankets for children in need. February's efforts will benefit the Rescue Mission, which assists the homeless.

Information: Nikki's Magic Wand on Facebook.

Shadyside Mining Co. store will have new ownership: Changes are underway at the retail space at 738 Copeland St., Shadyside. Former manager and jewelry designer Grace Betancourt Jones will take over the store, which will still feature Shadyside Mining Co. rocks and natural history pieces.

The store is temporarily closed but is tentatively expected to reopen in about a month. Information:

Also in the news ...

CFDA partners with Intel to create wearable, fashionable technology: Fashion and function collide in this collaboration that will launch a collection of stylish, technology-minded items such as a bracelet that doubles as a USB flash drive. The CFDA and Intel will team up more than 400 designers with tech developers as part of the partnership.

"We believe technology will need to be part of the industry's DNA," Mr. Kolb told media. "The two together will be a powerful combination."

A-list designers opt not to show collections at Lincoln Center at New York Fashion Week in February: Mercedes-Benz Fashion Week released the preliminary schedule of shows on tap at the tents Feb. 6-13. Several big names were missing from the Lincoln Center lineup, including Vera Wang, Michael Kors, Tracy Reese and Ms. von Furstenberg.

Many elite designers are following in the footsteps of Calvin Klein and Ralph Lauren, who have remained under the Mercedes-Benz Fashion Week umbrella but have opted to hold their runway shows elsewhere. Some attribute the move to Lincoln Center's crowded, circus-like atmosphere.

"It's gotten too commercial, too much like a trade show," designer Carolina Herrera told The New York Times. Ms. Herrera has decided to stay at the tents, however, now that there are plans to make guest lists more exclusive and venues more customizable.

For others, the switch isn't personal. Ms. von Furstenberg, who is celebrating her 40th anniversary in fashion, decided to go with a different location as something special for the milestone. She plans to return to Lincoln Center next season, she told media.

For more from PG fashion writer Sara Bauknecht, check out the PG's Stylebook blog at Follow her on Twitter @SaraB_PG. To have a fashion or style event considered for Stylebook, send listing to

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