Touting accolades from Esquire and Playboy on its website, Red, the Steakhouse is poised to open next week in the U.S. Steel Tower at 600 Grant St., a 200-seat restaurant that’s geared up to bring sexy back.
The restaurant group launched in Cleveland, expanded to Miami and Boca Raton, Fla. — closed the latter in 2014 — and has regrouped to take on mid-sized cities such as Indianapolis and Pittsburgh.
“It looks sexy and feels sophisticated,” says David Schneider, corporate operations manager for the group, emphasizing the “total hospitality experience,” from the host stand to the busser. He floated the “feels like New York” descriptor.
The menu starts with raw bar items and steak tartare, then moves into follow-up courses like a Caesar salad or linguine with white clam sauce. Main courses like wet- and dry-aged Certified Angus beef are the stars of the menu. Especially when it comes to steak, “You’re paying for quality,” Mr. Schneider says.
Beef is categorized by USDA Prime, Certified Angus Beef brand Prime ($48 for an 8 ounce-filet to $55 for a 14-ounce New York strip), and Certified Angus Beef ($42 for an 8-ounce filet to $59 for a 24-ounce porterhouse). But the wow order is a 40-day, dry-aged branded Prime rib-eye, a 16-ounce serving for $61. (In small print, it’s noted that this steak is wet-aged for 20 days and dry-aged for the remainder.)
Also look for blue cheese additions and sauces like peppercorn or bearnaise. Sides range from green beans and pancetta, or truffle-whipped potatoes, to parsley and garlic frites, or macaroni and cheese. Items like corn are swapped out according to what’s in season.
Perhaps the Pittsburgh location with Todd Weiss running the kitchen can expect some Miami-style events, like the restaurant’s take on the Cronut with the Kronut Kruller. The South Beach location also occasionally features Kobe beef — with more cred than wagyu — certified by the Kobe Beef Marketing & Distribution Promotion Association.
That location hosted celebs like Michael Jordan early on, with the New York Post declaring it “a scene.” Red is also embraced in Cleveland, as one would expect: When it opened Downtown back in 2011, the Cleveland Plain Dealer said it was destination dining with a capital D.
But that was then and this is now, with steak options galore on track for the Steel Tower — and the scene to be determined.
Melissa McCart: mmccart@post-gazette