DeAnn Baxter's defense of Coca-Cola in her Feb. 4 letter, "Coca-Cola Advocates Making Informed Choices," was a stunning example of the art of public relations and manipulative communication. Accusing the Post-Gazette of misrepresenting Coke's efforts at fighting obesity and promoting healthy food choices is rather analogous to a fox champion- ing its efforts as it strolls into the henhouse.
Ms. Baxter writes of her company's efforts at advertising meaningful solutions to obesity. Basically, Coke has started a new sales blitz using buzzwords such as "informed choices" about "calories in and calories out" using multiple media venues. That does not make your product healthful, Ms. Baxter. It sells your product.
She then uses techniques of deflection and diffusion, claiming that "no single food or beverage choice alone is responsible for people being overweight or obese." Thank you for stating the obvious. Again, it does not make your product healthful.
She then mentions Coke's efforts with groups such as America Is Your Park, Boys and Girls Clubs, and others that support physical activities. To my mind, this is simply encouraging activities that may help counter what I would consider the poor choice of using products such as yours as part of one's general diet.
Soda pop is not a good choice in a healthy diet. High fructose syrup is not a smart energy source, nor are many of the ingredients or additives in pop part of good diet decision making.
"With honest collective action we can succeed," indeed, Ms. Baxter. In my opinion, your company is not part of that equation.