WASHINGTON -- The lobbyist for grocers including Kroger Co. and Safeway Inc. is calling upon President Barack Obama to curtail a U.S. health law provision that mandates companies display the calorie content of all their foods.
The Food Marketing Institute, an Arlington, Va.-based trade group, said Mr. Obama should step in before the Food and Drug Administration puts the new rules into effect, intervening as he has with other provisions of the Affordable Care Act that carry unintended consequences.
The labeling rule has proven unpopular among some restaurant chains that complain about the cost of new signage and grocers that say their products' diversity creates a logistical nightmare. The industries have backed legislation to limit the rules to only provide the data online in some cases, and apply labeling only to stores with more than half their revenue from food.
While FDA Commissioner Margaret Hamburg told lawmakers in April that she sought to issue a final rule this year, the agency has since declined to give a potential schedule. Michael Taylor, the FDA's deputy commissioner for foods, said Wednesday that is because they're still wrestling with potential fallout.