Method's ecologically friendly home-cleaning products are recognizable on grocery store shelves as the colorful liquids in clear plastic bottles.
But this week Method is introducing a dish and hand soap packaged in an opaque plastic bottle the color of dirty ocean water. The bottles are made from plastic debris that washed up on Hawaiian beaches and recovered by Method employees and volunteers.
The company, started in San Francisco in 2001 by Adam Lowry and Eric Ryan, already makes its packaging from recycled plastics sourced from curbside recycling programs. But Mr. Lowry said the new bottle is meant to draw attention to the growing problem of plastic pollution in the ocean and its harmful effects on marine wildlife.
Method sent crews to Hawaii because detritus from the so-called Great Pacific garbage patch, a giant swirling pile of floating trash, is constantly washed onto some of its beaches.
Mr. Lowry, who has the title of the company's chief greens keeper, said that the process was not cost effective, but that economy was hardly the point.
"We want to create a conversation about recycling plastics," he said. "The real objective is to make the point that we ought to work with the plastics already on the planet."
The limited editions of 2-in-1 dish and hand soap in the Method Ocean Plastic bottles will be available at Whole Foods Market for $4.99. Information: methodhome.com.
This article originally appeared in The New York Times.