Toting an uber expensive designer bag can suggest monetary wealth. But how about a wealth of love?
According to a recent study by researchers at the University of Minnesota, some women carry luxury purses as a way to signal happiness and commitment in a relationship.
"When a woman is flaunting designer products, it says to other women, 'Back off my man,' " said Carlson School of Management associate professor Vladas Griskevicius in a report about the study.
Through five series of experiments with 649 women of differing ages and relationship statuses, Mr. Griskevicius and doctoral student Yajin Wang found that a woman who is wearing luxe fashion accessories is perceived to have a more devoted partner, resulting in other women being less likely to flirt with him. And it didn't matter where the pricey goods came from.
"Other women inferred that the man had something to do with it and is thus more devoted to her," Mr. Wang said in the report.
Researchers also concluded that women are more likely to want expensive things and spend more on them when they fear a romantic partnership is on the rocks. Past studies by Mr. Griskevicius found that men gravitate toward wearing high-end items when they want to stand out and impress the opposite sex.
Read more about the study at www.csom.umn.edu.
From the Pittsburgh fashion and beauty front ...
Annual Shadyside sidewalk sale is back: Browse selections from more than 40 local businesses, many of which will offer steep discounts on merchandise. The sale will run along Walnut Street and Ellsworth Avenue as well as side streets during regular business hours Wednesday through Sunday. Free water will be served at the Shadyside Chamber of Commerce tent at South Aiken Avenue and Copeland Street.
Visionworks opens at Fifth Avenue Place, Downtown: The new destination for eyewear and contacts sits at the Fifth and Liberty avenues entrance. It's more than double the size of its previous location, then known as Total Vision Care. Visionworks offers designer frames from brands such as Guess, Michael Kors, Vera Bradley and Bebe. It also houses an in-store lab, allowing for quick turnarounds for prescription glasses.
The store opened last week, but a ribbon-cutting reception will be held at 11 a.m. Friday, followed by an open house with a chance to win a family eyewear gift card pack worth $500.
Taste and Style gourmet food truck event at Tanger Outlets: Satisfy your hunger for food and shopping from 11 a.m. to 5 p.m. Saturday and Sunday. Food trucks, including Oh My Grill, PGH Pierogi Truck, Dozen Bakery and PGH Crepes, will be on site, plus vendors from local wineries and breweries. I Made It Market and Macaroni Kids will bring family-friendly crafts, or check out the Pittsburgh Pirates Pierogi mascots from 2 to 3 p.m. Saturday.
Strong turnout for Pittsburgh Fashion Group International exploratory meeting: About 100 people from varied facets of Pittsburgh's fashion community gathered Thursday evening at the Art Institute of Pittsburgh, Downtown, to discuss potentially bringing a chapter of the global nonprofit Fashion Group International back to Pittsburgh. FGI, based in New York City, helps unite and promote fashion insiders from around the world. Pittsburgh was home to a chapter about 20 years ago, but it "faded away," said associate dean of academic affairs Alberta Certo, who spoke about the history of the organization at the meeting.
For the city to establish a chapter, it has to present a need for starting a local group, as well as evidence of a viable fashion community and the names of at least 40 people representing a cross-section of the local fashion scene (retailers, buyers, designers, boutique owners and fashion educators, for example) who would be the initial members.
Upon approval, Pittsburgh could found a provisional chapter, which can hold regular meetings, programs or workshops. Pittsburgh also hopes to have a student chapter, which could be populated by students from the Art Institute's fashion design and fashion retail management programs, said department chairwoman Stephanie Taylor.
For more from PG fashion writer Sara Bauknecht, check out the PG's Stylebook blog at www.post-gazette.com/stylebook. Follow her on Twitter @SaraB_PG. To have a fashion or style event considered for Stylebook, send listing to email@example.com.