Stylebook snapshot: Target dresses up the bride with new Tevolio collection
June 2, 2013 8:00 AM
Target's first comprehensive bridal brand, Tevolio, has dresses for brides and their wedding parties from $69.99 to $129.99.
By Sara Bauknecht Pittsburgh Post-Gazette
For the bride who wants to walk down the aisle in style -- without a lot of expense -- say "I do" to Target's first comprehensive bridal collection, Tevolio.
The line, which ranges from $69.99 to $129.99, includes 10 bridesmaids dresses, two flower girl looks and four bridal gowns. Bridal fashions are simple and slimming, while styles for bridesmaids are cropped and floor-length and include a range of colors. Dresses come in sizes 2 to 28.
For longtime Target shoppers, wedding apparel isn't new, but this is the first time a cohesive, owned brand collection has been created in-house by the retail chain's product design and development team. The collection's name comes from the phrase "Ti voglio," which loosely translates to "I love you" in Italian.