Luxe designer Oscar de la Renta is taking his looks from the runway and red carpet to the masses with an elegant line of stationery for Paperless Post.
The collection of cards (ideal for save the date announcements, dinner invites, etc.) and corresponding envelopes is inspired by colors and prints from his dress and bridal lines. Share the styles via an e-card, a printout or a traditional paper version of the card at www.paperlesspost.com.
"Starting our collaboration with bridal designs is an opportunity for us to connect with a bride as she plans the different aspects of her wedding. It's a moment to capture her attention, as well as the reach of her entire social network, on and offline," Erika Bearman, Oscar de la Renta senior vice president of global communications, told Women's Wear Daily.
The designer hopes to expand his stationery offerings to include children's invitations, personal stationery and options for general entertaining and correspondences, according to WWD.
Pittsburgh fashion and beauty front ...
Paint the Town Pink at SAVOY Restaurant: From 6 to 10 tonight, Pittsburgh-based public relations firm Pretty Living PR welcomes guests to a night of fashion and giveaways in the Strip District. There also will be cocktails, hors d'oeuvres and a best-dressed contest. General admission is $30, and VIP access is $45 at www.showclix.com. Information: http://prettylivingpr.wordpress.com.
Boden sample sale: The British clothing brand will hold a sample sale from 10 a.m. to 4 p.m. Saturday at the David L. Lawrence Convention Center, Downtown. Apparel from the men, women, mini and Johnnie B. children's collections will be available. Information: www.bodenusa.com.
Also in the news ...
Handbags may attract as many germs as a toilet seat, study says: Before you place your purse on your bed or a table top, think again. According to a study by Initial Washroom Hygiene, leather purses present ideal conditions for bacteria to live. The germs can then spread from the purse to other spots. Regularly cleaning hands and wiping off handbags is recommended to help combat germs.
Victoria's Secret says "no" to line of breast cancer survivor bras: The lingerie chain declined to create a line of mastectomy bras, an idea that was brought to the company's attention by Allana Maiden, the daughter of a breast cancer survivor.
"Through our research, we have learned that fitting and selling mastectomy bras in the right way ... a way that is beneficial to women, is complicated and truly a science. As a result, we believe that the best way for us to make an impact for our customers is to continue funding cancer research," a statement from Victoria's Secret said.
Earlier this year, a Change.org petition with about 120,000 signatures was presented to Victoria's Secret, encouraging the company to offer more options for breast cancer survivors. Ms. Maiden and her mom also met with executives at Victoria's Secret's parent company, Limited Brands, about the idea.
"My mom and I have always said how much we appreciate Victoria's Secret research efforts. But cancer research doesn't help survivors feel beautiful after the battle is over -- mastectomy bras do. This is a company that prides itself in innovation that helps women feel beautiful. I don't think cancer survivors like my mom should be the exception to the rule," Ms. Maiden said in a statement.
Retail powerhouses sign Accord on Fire and Building Safety in Bangladesh: In the wake of the garment factory collapse that killed more than 1,100 workers, several major global retailers have signed a pact to help improve the conditions of factory workers overseas. The retailers include H&M, Benetton, Inditex (parent company of Zara), PVH (parent company to Calvin Klein and Tommy Hilfiger), Abercrombie & Fitch, Marks & Spencer and Spanish department store chain El Corte Ingles. About a dozen other chains, including Walmart and Macy's, opted not to sign, claiming their companies are working on their own safety programs.
Protests break out at American Apparel in Stockholm for sexualizing female models: The retail chain is once again drawing concern for what some bloggers and shoppers consider the over sexualization of its female models. One blogger spoke to Swedish news site The Local about how the brand regularly styles unisex items, such as a plaid shirt, differently for men and women. For example, a photo of a man on its website features him wearing the shirt buttoned up, whereas the female model is styled to wear it open, exposing her underwear. Last week, protesters broke windows at the American Apparel store in Stockholm, Sweden.
In response to the controversy, American Apparel told The Huffington Post that it "is very sensitive to gender and sexual issues, just as we have been to issues like immigration and gay marriage. In this case, the actual product model photo for this unisex item is fully clothed for women, just as it is for men. Unfortunately, some bloggers have confused an artistic photoshoot which accompany the pages with a product shot and a controversy erupted as a result."
Abercrombie & Fitch CEO apologizes -- sort of -- for 2006 comment: Mike Jeffries hasn't won many fans for a statement that has upset celebrities and common folks alike. In 2006, he said in an interview with Salon that the brand's apparel is for "cool, good-looking people." He also said the clothes aren't for "fat" or "not so cool" people.
In recent weeks, the comments resurfaced in the media, leading people to criticize them once again. Mr. Jeffries posted on Facebook an apology that some have called in response that has been dubbed insincere:
"I want to address some of my comments that have been circulating from a 2006 interview. While I believe this 7-year-old, resurrected quote has been taken out of context, I sincerely regret that my choice of words was interpreted in a manner that has caused offense. A&F is an aspirational brand that, like most specialty apparel brands, targets its marketing at a particular segment of customers. However, we care about the broader communities in which we operate and are strongly committed to diversity and inclusion. We hire good people who share these values. We are completely opposed to any discrimination, bullying, derogatory characterizations or other anti-social behavior based on race, gender, body type or other individual characteristics."
Rooney Mara lands Calvin Klein fragrance campaign: The actress and great-granddaughter of Steelers founder Art Rooney Sr. is the face of Calvin Klein's new Downtown fragrance, an urban-themed scent that marries florals with "woody juice," reports Women's Wear Daily. Look for the print ad campaign in magazines starting this summer. The fragrance will arrive in stores in the fall.
For more from PG fashion writer Sara Bauknecht, check out the PG's Stylebook blog at www.post-gazette.com/stylebook. Follow her on Twitter @SaraB_PG. To have a fashion or style event considered for Stylebook, send listing to firstname.lastname@example.org. First Published May 21, 2013 4:00 AM