WHOWhatWhereWhy: Nicole Richie for Impulse only at Macy's

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"Fashion Star" mentor, reality television personality, wife and mom Nicole Richie has added another title to her list as the latest designer in Macy's limited-edition Impulse capsule collection.

"The collaboration came right off the heels of 'Fashion Star,' " Ms. Richie says. "Macy's is one of the retailers that buys the clothes from the designers on 'Fashion Star,' and after spending a lot of time with them, especially the buyer, I really got to get a real grasp as to who that Macy's girl is and who their customer is and what they're necessarily looking for."

Her line for Impulse will treat the Macy's girl, whom Ms. Richie describes as "eclectic and fun and fashion-forward," to 1970s-inspired prints, lots of jewel tones and flowing bohemian silhouettes.

"I did a play on masculine versus feminine," she says. "In a lot of the leather pieces, you'll see some lace trimming. [I] worked a lot with combining more feminine fabrics with more masculine fabrics."

The styling of some buttons and zipper pulls is a nod to Ms. Richie's other apparel and accessory collections, Winter Kate and House of Harlow 1960, for which she was recognized for entrepreneurship at the 2010 Glamour Women of the Year Awards and was nominated for the Celebrity Fashion Line category at the 2010 Teen Choice Awards.

Macy's shoppers also can expect some versatile statement pieces that can complement dressier looks or elevate simpler ones.

"I did a faux leather and faux fur jacket, which I'm really excited about. I would say that's probably my favorite piece in the collection," Ms. Richie says. "It's a great way to throw something on, even if it's over jeans and a T-shirt, and just make that be your specific outfit."

Whatever way women want to mix and match the clothes, Ms. Richie hopes they help them feel empowered.

"When I design, I am always hoping that a woman is going to walk away feeling confident in what she's wearing and feeling like she has that freedom to be whoever she wants to be."

Ms. Richie also has designed a line for maternity store chain A Pea in the Pod and has been part of advertising campaigns for Bongo Jeans and Jimmy Choo. The multitasker says taking personal and professional demands one day at a time is her key to balancing so much.

"It really is a juggling game," she says. "It's really just about waking up every morning and just figuring out what you need to focus on and just making it work for that day."

Past contributors to Impulse have included Karl Lagerfeld, Doo-Ri Chung and Alberta Ferretti. Prices will range from about $49 to $149. Look for the clothes beginning Sept. 12 in 100 Macy's stores across the country and at www.macys.com/impulse. In Pittsburgh, the Richie collection will be carried at Monroeville Mall, Ross Park Mall and South Hills Village.


Sara Bauknecht: sbauknecht@post-gazette.com. First Published August 28, 2012 4:00 AM


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