While businesses continue to bail on Paula Deen in light of the racial controversy that is damaging her reputation as the Queen of Southern Cooking, fans are showing that she is not alone in this fight, People reports.
On Thursday, Ms. Deen lost the Novo Nordisk deal that caused a stir last year when she announced that she had been living with Type 2 diabetes for three years.
"Novo Nordisk and Paula Deen have mutually agreed to suspend our patient education activities for now, while she takes time to focus her attention where it is needed," the company said in a statement.
Target also has decided to get out of the Deen business.
"We have made a decision to phase out the Paula Deen merchandise in our stores as well as on Target.com. Once the merchandise is sold out, we will not be replenishing inventory," the brand said in a statement on Thursday.
Despite her teary interview on "Today" and her recent apology for using a racial slur in the past, more of Ms. Deen's business deals have unraveled.
Caesars Entertainment Corp., which operates her restaurant, Paula Deen's Kitchen, in four of its casinos in Indiana, Illinois, North Carolina and Mississippi, announced Wednesday it is ending its relationship with the 66-year-old cook.
"While we appreciate Paula's sincere apologies for statements she made in her past that she recently disclosed during a deposition given in response to a lawsuit, after thoughtful consideration of their impact, we have mutually decided that it is in the best interests of both parties to part ways at this time," said Jan Jones Blackhurst, executive vice president of communications and government affairs for Caesars Entertainment.
The four restaurants will be rebranded in the coming months, according to the statement.
Additionally Wal-Mart, the chain that sold Ms. Deen's eyeglasses and cookware lines as well as food products, also cut ties with the cook.
"We are ending our relationship with Paula Deen Enterprises and we will not place new orders beyond those already committed," a spokesperson told People in a statement Wednesday. "We will work with suppliers to address existing inventories and agreements."
This news comes as another blow to Ms. Deen, who reportedly raked in about $18 million in revenue in 2012. She already lost other contracts with the Food Network and with Smithfield Foods within the past week.
But "she isn't upset about the loss of money," a source told People in this week's cover story. "She's really upset about her reputation."
However, her fans are showing their support online: Along with posting their ire on Food Network's Facebook page, Ms. Deen's upcoming cookbook "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up" has shot to the No.1 spot on Amazon.com.
Additionally, tickets to the annual Paula Deen cruise have been so popular a second voyage has been added to the schedule for 2014.
"Due to so many requests from Paula's fans in the past we are actually planning two cruises for 2014 and look forward to both," a rep for the cruise told FOX411's Pop Tarts column. "It's always an amazing time with Paula, her family and fans. If she goes -- we go."
As the Paula Deen saga closes out its third week and the jury continues to deliberate on whether the celebrity chef's formerly charming-as-cherry-pie persona will ever re-emerge (or whether she'll ever find forgiveness from the millions she offended with her admitted use of racial epithets), one thing has been on the mind of Ms. Deen's one-time fans: "What would Olivia Pope do?"
Ms. Deen has called in crisis manager Judy Smith to help her get her empire back in order, HuffPost reports.
Ms. Smith, the muse behind ABC's "Scandal," has worked behind the scenes helping calm the international hysteria over the SARS pandemic; advising Kobe Bryant and Michael Vick during their run-ins with the law; and shaping the Kingdom of Saudi Arabia's reputation following the 9/11 attacks.
In an interview with Washingtonian magazine last year, Ms. Smith described her biggest takeaway about human nature from her encounters with people at some of their lowest points in life: "I like to believe in the good in people. But we're all going to screw up from time to time," she said.
Fellow crisis managers aren't as hopeful, however.
"No one is going to buy what she says now, even if it's a perfectly crafted message," Dan Hill of Ervin/Hill Strategy told the Washington Post. "Everyone thinks you should respond immediately, but with something like this, usually time serves them well," he said.
An associate of Ms. Smith's indicated to the Huffington Post that the firm, Smith and Company, had taken on Ms. Deen as a client, but said that they were not at liberty to discuss the situation any further at this time.