A local polling and data mining company has drafted Dallas Mavericks owner Mark Cuban onto its team.
Officials at East Liberty-based CivicScience, which conducts and analyzes online consumer polls, including on the Pittsburgh Post-Gazette's website, announced Mr. Cuban has agreed to a four-year position on the company's advisory board. CEO John Dick said what was meant to be a casual encounter with Mr. Cuban turned into a business meeting once he heard what the company had to offer.
"I initially reached out to Mark to score some Mavs tickets on a recent trip to Dallas," said Mr. Dick in a press release. "I knew he was from Pittsburgh and thought maybe he'd throw us a bone. Next thing I know, he's grilling me about our company like I was a contestant on one of his shows."
Mr. Cuban, a Mt. Lebanon native and serial entrepreneur who owns Landmark Theaters and Magnolia Pictures in addition to the Mavericks, will offer CivicScience mentoring and advice regarding marketing and product development surrounding sports and finance.
"CivicScience is one of the most exciting young companies I have seen in a long time," said Mr. Cuban in the release. "Their ability to use large-scale data to predict consumer behavior has truly limitless potential. I'm fired up to join the team."
Deborah M. Todd: email@example.com or 412-263-1652.