It's spring and baseball fever is rising again. For the Pirates marketing team, it's a fresh chance to sell their team. Fans figure prominently in the strategy.
This video shows three television spots, two featuring fans and one featuring pitcher Salomon Torres.
Eight sets of fans were chosen to talk about why they love the team.
Ron Florian of the South Hills loves the feeling that comes over him when he comes into PNC Park and sees the crowd and the team. "You've got to come here and feel it. You've got to experience it fully," he urges in an ad.
The Wright/Wisneski family of Greensburg -- a father, his son, his father and father-in-law -- all wore Pirates jerseys in their spot to talk about coming to games together.
In addition to the fan spots, television viewers can expect new commercials designed to build awareness of the players. For example, shots of pitcher Salomon Torres play along with the U2 song, "Desire."