Disney Encourages Readers to Create Their Own Stories

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Taking advantage of interactive technology, Disney has introduced several initiatives meant to engage digital readers while taking advantage of the company's extensive library.

Disney's expanded offering of storybook apps, like its recent deluxe versions of Monsters University and Cinderella, incorporate video and games. For beginning readers, Disney created Storytime, an app to collect Disney stories that lets parents purchase credits that children use to buy the stories they want.

Disney has 20 titles so far, grouped by title and character, but plans to add a lot more.

Part of Disney's evolution of the storybook is the Story Theater app, which goes beyond simply highlighting text and swiping pages. Readers can choose a Disney character, setting and props and then put them together with their own recorded audio to create a story.

Disney started with three Story Theater apps -- Sofia the First, Toy Story and Disney Princess -- that are $2 each.

interact

This article originally appeared in The New York Times.


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