Toys R Us reveals its hot holiday toy list


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NEW YORK -- Toys R Us has come out with its annual "hot toy" list that includes tablets for kids, fashion dolls in the likeness of boy-band sensation One Direction, and even retro hits like Teenage Mutant Ninja Turtles and Furby.

Knowing early what will be popular during the holiday shopping season is crucial to retailers seeking to have the right mix of toys at the right prices. The holiday season can account for about 40 percent of a toy seller's annual profit.

Last year, U.S. retail sales of toys fell 2 percent to $21.18 billion, according to research firm NPD Group.

This year, Toys R Us, is introducing a "hot toy" reservation program. Starting Wednesday, the Wayne, N.J.-based retailer will let customers reserve the 50 toys on its list. The reservation system will run through the end of October. Toys must be reserved in stores and customers have to put down 20 percent of the toys' cost.

The Toys R Us hot toy list has a mix of items that it carries exclusively, as well as toys available everywhere.

There's no indication yet of a runaway success. But Toys R Us executives are betting that if there is, it is on their list.

"We have an incredibly skilled team of merchants here that track new products and identify toys," said Lisa Harnisch, the company's general merchandising manager.

Here are the top five toys on Toys R Us' list.

• Doc McStuffins Time for Your Check Up doll by Just Play, $39.99.

• Furby by Hasbro, $59.99.

• Gelarti Designer Studio by Moose Toys, $24.99.

• Hot Wheels R/C Terrain Twister by Mattel, $99.99.

• "Jake and the Never Land Pirates" Jake's Musical Pirate Ship Bucky by Mattel's Fisher-Price, $44.99.

The complete list can be found at toysrus.com/hottoys.

businessnews - holidays


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