Post-Gazette.com tops Google searches for Western Pa.

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Post-Gazette.com hasn't exactly gone viral, but, according to Google's Zeitgeist 2011 regional results, it's the Rebecca Black of Western Pennsylvania.

The Pittsburgh Post-Gazette's site topped Google's list for the most national searches associated with the region, followed by searches for KDKA, the Tribune-Review, WTAE and WPXI. Searches for Allegheny County assessments, CCAC, Duquesne Light, Kennywood and the Pittsburgh Zoo rounded out the top 10.

Google measured each term's search volume on a scale of one to 100, with 100 being the highest possible.

Over the course of the survey, Post-Gazette.com saw an average search volume of around 66 percent per week and peaked the week of Aug. 21 with a search volume of 74 percent.

The number of people searching for information about Allegheny County Assessments peaked the week of July 17 at 24.7. Those who wanted to check out amusement park Kennywood's offerings for the year flocked to the site during the Fourth of July weekend, when the term's search volume rose from 19.5 percent to 26.9 percent over the course of a single week. Search volume for the Pittsburgh Zoo peaked at 19.1 percent during Memorial Day weekend.

Rebecca Black, the teen singer whose mockable online video "Friday" received more than 11 million views on YouTube, was the most-searched term of the year nationwide.


Deborah M. Todd: dtodd@post-gazette.com or 412-263-1652.


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