The venerable Mellon name has adorned the 54-story One Mellon Center skyscraper Downtown for more than a decade. But it's about to get some company.
Two years after the announced merger between The Bank of New York and Mellon Financial, the name atop one of the city's tallest buildings will change as well -- from Mellon to BNY Mellon.
But the Mellon name probably won't go with the Penguins to their new arena. Southpointe-based Consol Energy Inc. has reached a deal with the team for the naming rights to the new building, KDKA-TV reported last night.
Neither the Penguins nor Consol would comment. The agreement is believed to be similar to the deal, worth more than $5 million a year, that Prudential reached with the New Jersey Devils for the naming rights to their new arena.
The Bank of New York Mellon has asked city planners for permission to replace the name on the Downtown skyscraper. The change will cost the company an estimated $900,000, according to documents filed with the city's planning department. Construction is expected to start in June.
As planned, the BNY MELLON sign, 14 feet high and 137 feet long, will straddle the north and south sides of the building. A new corporate logo, a 24-foot-high gold, bronze and silver arrow, will occupy the east and west sides. The letters and logo are the same height as the current Mellon letters and symbol.
BNY Mellon won a variance from the city's zoning board of adjustment for the 24-foot-high logo. The zoning code currently limits the height of such signs to 20 feet, but the Mellon logo predated that law.
Lane Cigna, a BNY Mellon spokeswoman, said the change is part of a corporate rebranding initiative involving hundreds of properties across the globe. Some properties will carry The Bank of New York Mellon name while BNY Mellon will be on others.
"It depends on the geography and what we do there. It depends on what business lines are located there and how familiar residents and clients are with us," spokesman Ron Gruendl said.
The logo will be the same everywhere. The company already has changed banners within One Mellon Center to read BNY Mellon.
When the merger was announced two years ago, Chief Executive Officer Robert Kelly vowed that Mellon's Downtown buildings would keep their Mellon signs.
Mr. Gruendl said the new sign keeps that promise because "the name Mellon is in there. It's BNY Mellon."
However, the company will stick with the Mellon name on the arena until the end of its naming rights deal with the Penguins because "it's so well branded as Mellon Arena," Ms. Cigna said. It has changed the name on the arena dasher boards inside to BNY Mellon.
Mark Belko can be reached at firstname.lastname@example.org or 412-263-1262.