The blue and white Prudential Preferred Realty signs that have dotted the southwestern Pennsylvania landscape for nearly a generation will disappear for good over the next few days as they are replaced by cabernet and cream-colored signage for Berkshire Hathaway HomeServices.
Ron Croushore, who has owned the Prudential franchise in this region for the past 24 years, decided not to renew his contract with Prudential and instead buy into the franchise system owned by the Oracle of Omaha — Warren Buffet. The new company will be called Berkshire Hathaway HomeServices The Preferred Realty.
"We've had a great run under the Prudential banner," said Mr. Croushore, owner and CEO of the Wexford-based company. "But today, officially, we are changing our name from one brand to another."
Berkshire Hathaway HomeServices is a new real estate brokerage franchisee network and among the few companies in the Berkshire Hathaway organization that is allowed to franchise its name.
Mr. Croushore purchased the right to operate under the new name and must share a portion of all sales commissions with Berkshire Hathaway. The financial details were not released.
"This move is going to add a lot of marketing tools for us, technology and market share," he said. "Everything is like on steroids with this company."
Currently, Mr. Croushore said he has 650 sales agents and 18 offices spread across the region from Somerset County to the Ohio state line.
Tim Grant: firstname.lastname@example.org or 412-263-1591.