The premiere of “Those Who Kill” got killed in the ratings Monday night, drawing 1.4 million viewers, a far cry from the premieres of A&E’s “Bates Motel” (3 million viewers) last year or “Longmire” in 2012 (4.1 million viewers).
“Bates Motel” returned for its second season Monday night with 3 million viewers again, so “Those Who Kill” lost more than half of the viewers from its lead-in. Not good.
In demo ratings, the news was equally bad: “Bates” had a 1.3 rating in adults 18-49; “Those Who Kill” managed just a 0.5 rating. One TV observer on Twitter referred to the show as “That Which Flopped.”
It will take a few weeks before DVR ratings can be factored in, but the opening ratings do not bode well for the show’s future.
“Those Who Kill” did not benefit from the title recognition of “Bates Motel” or the often-reliable Western genre on cable. So A&E had to expect a somewhat lower number. The question is: Does 1.4 million beat that expectation or fall short?
A&E’s Pittsburgh-set “Those Who Kill” filmed its pilot in Pittsburgh in 2012 and returned in 2013 to film the balance of its 10-episode first season. It’s the first scripted prime-time drama series to be produced in Western Pennsylvania, joining past productions that include prime-time miniseries “The Kill Point” and prime-time children’s series “Supah Ninjas.”