Can't shake the ice cream

2.22.08

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Looks like the Pittsburgh Opera's product placement fiasco or fun (depending on your opinion of it) in its Fall 2007 production of "The Elixir of Love," just won't die.

Not only are some in the field still talking about it (it probably will come up in some session, or at least over drinks, at the National Performing Arts Convention in Denver in June, which includes Opera America). But now a new Web site devoted to marketing has included the Bruster's sign on the ice cream truck as one of the "10 best product placements ever".

That is not necessarily a good thing, based on its other choices like a McDonald's ad on a public school report card!

My opinion of it remains the same: An ice cream headache, one that apparently won't go away no matter how hard we rub our temples!



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